This month, let’s sneak a peek at FreshPair (www.freshpair.com), an underwear etailer, and a small sampling of its backlinks. We will discover thier secret for recieving high search engine rankings for such sought after trophy terms as “panties,” “bras,” and “underwear.” However, its possible, their secrets are better kept in the top drawer.
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Credit Demystified was designed to help visitors become credit savvy. Dedicated to providing simple answers to complicated credit questions, Credit Demystified provides free articles, workbooks, and links to home loan options. Built on behalf of Countrywide Home Loans, the site is designed to make the most of Web 2.0 opportunities, and like all Netconcepts’ websites it is search engine optimal.
[ database | client admin cms | SEO ]
Visit the site: Credit Demystified
Further reading: Credit Demystified Press Release
PoolDawg offers one of the largest selections of billiards and gameroom products on the web. PoolDawg is also the ultimate resource for your home gameroom, carrying pool table repair kits and furnishings certain to improve any gameroom. After a Pooldawg.com website audit, this ecommerce site was redesigned and built by Netconcepts to ensure full SEO site structure could be achieved.
Among the extraordinary site features offered to customers are testimonials, buying guides, billiard basics, RSS for featured products, detailed product specifications, and more.
One of the unique and very successful features of the new PoolDawg site is the shopping cart, real-time, shipping estimator. Providing a shipping estimate early in the check out stage allows for total price transparency to the shopper and conversion rate optimization to PoolDawg. PoolDawg.com offers one stop shopping for all your billiard needs.
[ conversion | client admin cms | SEO ]
Visit The Site: Pooldawg
For More Reading: Testimonial, Case Study
Lead strategist for Netconcepts, P J Fusco writes in an article for ClickZ, that the “Long Tail” principle works contrary to how most online brands prioritize their search engine marketing (SEM) strategies. While online retailers tend to optimize their sites for the 20 most popular keywords and keyword phrases that drive the most traffic, they would also do well to target the millions of unbranded niche phrases at the shallow end to complement those high-traffic branded search referrals. PJ goes on to say…
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House of Travel is New Zealand’s largest independent chain of travel agents. Fully 20% of total sales are transacted online, so their website is a very important part of their business.
It was our vision that social media, blogging in particular, could play a pivotal role in House of Travel’s online marketing strategy. Happily, our enthusiasm for blogging for marketing was contagious and House of Travel enlisted Netconcepts’ help in their blog strategy and implementation.
The House of Travel blog provides insight on travel destinations through the sharing of personal experiences from House of Travel travel agents and associated staff. The blog is both entertaining and educational for would-be travellers. Most entries include photos. The blog has multiple authors, and is organized by staffers’ journeys, by destination, as well as by date. Multiple RSS feeds are available.
Charles Coxhead, Online Marketing Manager at House of Travel, states that the blog “started out very much as an experiment but quickly proved itself and we now consider it an integral part of our content and ecommerce strategy.”
[ database | client admin cms | SEO ]
Visit the site: House Of Travel Blog
Further reading: Case study, Testimonial, Computerworld Article
The LePoidevin Rickinger Group is a full-service strategic marketing, advertising and public relations agency serving the business-to-business and business-to-consumer marketer. Our clients are leaders in the animal health, pet, mining, electric power distribution, agriculture, pest control, cleaning & sanitation, and flexible packaging industries. We offer senior-level account service and creative talent, and focus our efforts and services on solving marketing and communications challenges for our clients through sound strategic counsel and award-winning creative.
[ database | client admin cms | SEO ]
Visit the site: LePoidevin Rickinger Group
University of Wisconsin Executive Education - Integrated Customer Communications — Madison, WI
Optimize your online efforts
After more than a decade of online marketing, companies are still struggling to find the best ways to use the web to promote themselves and build relationships with their customers. Our proven, practical tips will help you to get higher search engine rankings, make your e-mails filter-friendly — yet compliant! — and deliver relevant customer-focused website content.
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So many designers of e-mail campaigns make the fatal mistake of designing the e-mail to be viewed in its entirety. E-mail doesn’t work like that. E-mail is scrolled through and in very small windows.
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Emergency Medical Products Inc. sells emergency medical supplies and equipment to fire fighters and EMS professionals. In other words, each sale isn’t just money in their virtual cash register; it’s as if somebody’s life depends on it!
This online catalog site is powered by our GravityMarket ecommerce platform which means it is search engine friendly out of the gates, with an intuitive feature rich website for customers and a powerful administrative interface for our client. Among other things, the site supports “EZ Ordering” by SKU or item number. They are also embracing the concept that “markets are conversations,” having just started a blog.
[ database | client admin cms | SEO ]
Visit the site: Emergency Medical Products
The firm that built the site for Wild Planet believes they have done a pretty good job of optimizing ShopWildPlanet.com. Let’s see if their confidence is well founded…
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HEADQUARTERS
2820 Walton Commons West, Suite 123
Madison, WI 53718 USA
Phone: (608) 285-6600
Toll-free: 888 207-1109
REGIONAL OFFICE
36 Anzac Rd., Browns Bay
Auckland, New Zealand
Phone: (+64) 9 476-4601
infodesk@netconcepts.com
